The results of a recent survey from BBC Earth and Berkeley University discovered that watching nature documentaries can actually help to trigger happiness—as such, the Real Happiness project was launched.
As part of this project, BBC Earth created a Messenger chatbot that simply helps to spread joy by connecting people with nature.
The bot has people answer a few quick questions on their location, level of happiness and any personal preferences they may have related to animals. From there, the bot gets to work sharing a tailored 45-second video clip of animals in their natural habitat. After receiving and watching the personalized video, users are then asked once again to rate their level of happiness. To continue receiving these joyful videos periodically, users also have the option to subscribe for more content.
Why This Trend Is Growing
- Personalized Happiness Videos
- Opportunity for companies to create personalized video content that promotes happiness based on user preferences and behaviors.
- Nature Therapy
- Opportunity for health and wellness companies to incorporate nature therapy into their products and services for increased happiness and well-being.
- Chatbot-assisted Mental Health
- Opportunity to develop chatbots that provide mental health support, connections to personalized resources and promote emotional wellness.
Industries Being Reshaped
- Entertainment
- Entertainment companies can create content that promotes happiness and well-being through nature documentaries, podcasts, and music.
- Tourism
- Tourism companies can expand their product offerings to include nature and eco-tourism experiences for increased happiness and well-being.
- Health and Wellness
- Health and wellness companies can incorporate nature-based therapies, such as ecotherapy or equine-assisted therapy, into their existing offerings for increased happiness and well-being.
