The Litbaits Campaign Encourages Reading with Unmissable Headlines

 - Mar 16, 2017
References: adweek
'Litbaits' is a campaign that was developed by Dallas-based bookstore The Wild Detectives as a creative way to encourage reading.

In the same way that clickbait titles captivate an Internet user's attention and dare them to read on, Litbaits was set up to do the same for some of the best literary classics in the world. The bookstore gave books like The Scarlet Letter and The Picture of Dorian Grey captivating headlines. The headline for The Wizard of Oz Reads: "You'll never guess what happened to this Kansas teen after tornado destroys her home." As a result, the stories from classic books are made to seem new again, especially to the Internet generation.

There are some incredible books that can hold a reader's attention to the very end, and this inventive reading campaign proves the power of a story with a timeless plot.