Instagram influencers, bloggers and brands that want to increase conversion for items that they are selling or endorsing can do so with the 'Easytap' platform. 'Easytap' works by enabling users to link their images, so followers can simply tap on something they like in order to be redirected to a website where they can make a purchase. This acts as an effective way to increase conversion by keeping things easy and ensuring users are never directed elsewhere to find information on what they might be looking for.
The 'Easytap' platform acts as a modern solution for the Instagram evolution that has shifted the social media app to be focused on lifestyle and shopping. 'Easytap' makes it possible for anyone to turn their content into a means of shopping to make money directly or indirectly.