Twitter is Developing a Premium 'TweetDeck' for Professionals

 - Mar 25, 2017
References: theverge & hypebeast
In order to make its services more easily measured by professionals, Twitter has been working on a 'TweetDeck,' which monitors breaking news stories more closely, keeps track of what a specific account's followers are Tweeting about, and more.

While it's said that the "core service would remain free" for the social platform's users, more advanced settings would be available to those who are willing to pay for a subscription service. The company described the endeavor by saying: "This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard."

The purpose of the service is to make tracking data more efficient for those who use the social platform to promote their business, or who are interested in looking at consumer interactions more closely.