Crowdfunding has been one of the most tangibly realized aspects of the internet's grassroots potential, and Facebook has decided to bring that system of sharing onto its network with the newly announced 'personal fundraisers' feature. Similar to sites like Kickstarter or Indiegogo, the function will allow users to set up campaigns and accept donations from their friends and other Facebook users.
To be sure, the personal fundraiser function doesn't allow for anyone on the network to solicit funds for any purpose at all. Rather than opening that potential public relations nightmare, Facebook has limited the types of fundraising on its site to six categories: education, medical, pet medical, crisis relief, personal emergency, and funeral and loss. Further, any personal fundraisers must first be evaluated through a 24-hour review process.