Just ahead of the release of the highly anticipated Nintendo Switch, Best Buy set up a number of interactive displays promoting the new gaming system. Instead of a simple poster or cardboard cutout, the digital display was designed to draw customers in and get them excited about the release of the new console.
The Nintendo Switch displays at Best Buy were set up to promote the new console ahead of its release date. The display itself consisted of a large digital screen and a smaller touchscreen menu at the bottom. Users could then use the touchscreen at the bottom to choose a trailer for the new console. Users could also toggle between the different trailers, thereby adding an element of interaction to the retail display.