The PEZ Visitor Center in Orange, Connecticut was designed by branding and architecture firm RGLA. The candy brand's US headquarters are more than a retail space and double as a museum and gallery that inform visitors about its history. In addition to an entryway art display that consists of PEZ products, the shop is also home to the world's largest candy dispenser.
Once inside, visitors can choose a dispenser to take home and purchase and will also get a chance to see a visual timeline of PEZ's history and evolution. This immersive display is educational and interactive and is located alongside a multimedia wall that shows visitors just how each dispenser is manufactured.
Lastly, the PEZ Visitor Center is home to a digitally enhanced product display that resembles a vault. This particular focal point spotlights the brand's most collectible, rare and vintage dispensers and is an instant fan favorite.
Key Themes Behind This Trend
- Branded Product Museums
- Brands can create immersive galleries that educate and entertain visitors on their history and evolution while also serving as a retail space.
- Interactive Retail Experiences
- Brands can engage with customers through technologies like multimedia displays and digital showrooms, providing an opportunity for product testing and education.
- Collectible Product Displays
- Retail spaces can highlight their most unique and rare products in special displays to attract collectors and fans.
Where This Applies
- Confectionery
- Confectionery brands can capitalize on the nostalgia and excitement of their products by creating immersive retail experiences that educate and entertain visitors.
- Museums and Galleries
- Museums and galleries can explore partnerships with branded companies to create interactive and educational spaces that align with their brand and mission.
- Retail and Ecommerce
- Retailers can use digital technologies to create interactive product displays that enable customers to test and explore products in fun and informative ways.
