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The PEZ Visitor Center Makes Product Testing a Memorable Experience

 - Mar 16, 2017
References: rgla
The PEZ Visitor Center in Orange, Connecticut was designed by branding and architecture firm RGLA. The candy brand's US headquarters are more than a retail space and double as a museum and gallery that inform visitors about its history. In addition to an entryway art display that consists of PEZ products, the shop is also home to the world's largest candy dispenser.

Once inside, visitors can choose a dispenser to take home and purchase and will also get a chance to see a visual timeline of PEZ's history and evolution. This immersive display is educational and interactive and is located alongside a multimedia wall that shows visitors just how each dispenser is manufactured.

Lastly, the PEZ Visitor Center is home to a digitally enhanced product display that resembles a vault. This particular focal point spotlights the brand's most collectible, rare and vintage dispensers and is an instant fan favorite.