The Roy Robson store in Hamburg, Germany was designed to reflect the same sophistication and modern style that the brand's clothing aims to capture in those who wear it.
The store has a large, open-concept space with high ceilings and muted colors. These colors appear in dark grays, silvers and blacks – with orange couches and hints of light adding a pop of color to the space. The clothing is well-spaced out throughout the store and is featured on a variety of different displays – on mannequins, clothing racks or on cubic display installations on a stage. The store's most unique feature is its bar, coupled with a small lounge area that encourages socialization among its guests.
By incorporating a bar into its Hamburg retail store, Roy Robson is able to create an immersive, experiential setting that sets it apart from more typical clothing stores.