Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Roy Robson Clothing Store in Hamburg Features a Bar

 - Mar 8, 2017
References: bontempo.de & retaildesignblog.net
The Roy Robson store in Hamburg, Germany was designed to reflect the same sophistication and modern style that the brand's clothing aims to capture in those who wear it.

The store has a large, open-concept space with high ceilings and muted colors. These colors appear in dark grays, silvers and blacks – with orange couches and hints of light adding a pop of color to the space. The clothing is well-spaced out throughout the store and is featured on a variety of different displays – on mannequins, clothing racks or on cubic display installations on a stage. The store's most unique feature is its bar, coupled with a small lounge area that encourages socialization among its guests.

By incorporating a bar into its Hamburg retail store, Roy Robson is able to create an immersive, experiential setting that sets it apart from more typical clothing stores.