Omni-channel expansion, hyper-retail and individualization – these buzz words represent the future retail. Looking forward, the retail industry will be in permanent contact with its customers using all possible channels. The ability to shop is increasing constantly, as consumers can shop everywhere and always. Retailers will be able to know a consumer's product wishes before talking to customers, so individualization is on the rise. At the same, time customers long for personal advice and consultation, for product proposals and information.
This Breuninger Customer Service concept includes both digital technologies and excellent service. Retail innovations such as click&collect, virtual fitting with light effects and music, connected shopping via social mirrors, free WLAN and digital information distribution produce a unique shopping experience. Oversized changing rooms and a well-trained sales staff complete the needs of today's customers.