UGG Created a Unique Display to Market Its Monogramming Service
Katherine Pendrill — March 15, 2017 — Business
References: optoma.de & avinteractive
Last fall, the winter boot brand UGG teamed up Projection Artworks to create a unique display for its monogramming service. Taping into the power of digital technology, the brand was able to create an animated display that helped to capture the attention of consumers.
The digital displays created by Projection Artworks were designed to showcase UGG's Classic II boot in the brand's 10 European concept stores. The display that was created consisted of a bespoke 'mirrorbox' that created "a mesmerising infinity effect." The projected content also included an animated embroidery sequence that helped to convey the brand's monogramming service in a more visually engaging way. The digital content even features seasonal elements such as falling raindrops or leaves to make the display fully suit each store.
The digital displays created by Projection Artworks were designed to showcase UGG's Classic II boot in the brand's 10 European concept stores. The display that was created consisted of a bespoke 'mirrorbox' that created "a mesmerising infinity effect." The projected content also included an animated embroidery sequence that helped to convey the brand's monogramming service in a more visually engaging way. The digital content even features seasonal elements such as falling raindrops or leaves to make the display fully suit each store.
Trend Themes
1. Digital Displays - Brands can leverage digital displays to create visually engaging and attention-grabbing marketing campaigns.
2. Animated Advertising - Incorporating animation into advertising campaigns can help brands stand out and captivate consumers.
3. Personalized Marketing - Offering personalized services, such as monogramming, can enhance the customer experience and create a deeper connection with the brand.
Industry Implications
1. Retail - Retailers can utilize digital displays and animated advertising to create immersive in-store experiences and drive sales.
2. Fashion - Fashion brands can leverage personalized marketing, like monogramming, to offer unique products and increase customer loyalty and engagement.
3. Digital Advertising - Digital advertising agencies can explore new opportunities in creating captivating and interactive animated campaigns for brands.
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