Last fall, the winter boot brand UGG teamed up Projection Artworks to create a unique display for its monogramming service. Taping into the power of digital technology, the brand was able to create an animated display that helped to capture the attention of consumers.
The digital displays created by Projection Artworks were designed to showcase UGG's Classic II boot in the brand's 10 European concept stores. The display that was created consisted of a bespoke 'mirrorbox' that created "a mesmerising infinity effect." The projected content also included an animated embroidery sequence that helped to convey the brand's monogramming service in a more visually engaging way. The digital content even features seasonal elements such as falling raindrops or leaves to make the display fully suit each store.