This Samsung pop-up in Frankfurt was opened in the heart of the German city's Zeil shopping district to celebrate the launch of the Samsung Galazy S7 smartphone. Though relatively small, the interactive retail space brought in a slew of tech buffs who were able to experience its futuristic interior design -- a concept conceived by design studio Cheil Germany GmbH -- and its immersive displays.
In addition to suspended screens which doubled as digital signage, the retail space also featured practical smartphone displays which featured new mobile models that visitors could test out.
Frankfurt's forward-thinking Samsung popup also featured a VR station that visitors were also able to take part in. The station showcased the brand's popular VR gear while simultaneously promoting the technology's ability to be easily integrated with one's mobile devices.