Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mussler Beauty's Flagship Encourages Visitors to Test Products

 - Mar 6, 2017
Mussler Beauty's Killesberg, Stuttgart flagship is an immersive boutique that is presented as one part perfumery and one part makeup studio. Designed by architecture firm DIA, this Mussler Beauty flagship fuses clean shelving with vanity-inspired stations that encourage visitors to test its many skincare and makeup products.

Known for offering an array of natural skincare, cosmetics and organic scents, this beauty flagship is decorated with comfortable seating areas, product testing stations that resemble bathroom vanities and a checkout area that doubles as a discreet storage unit.

This immersive retail space displays a vast product range in a way that is organized by category. While Mussler Beauty's perfumery section highlights testable products from top designers as well as independent names, its cosmetics department is separated with stations where visitors can try on makeup in front of a mirror before taking it home.