In an effort to offer travelers a better alternative to the tepid coffee found in most airport terminals, the Sydney Airport has opened up a new Joe & the Juice cafe. The conceptional coffee and juice bar brand hailing from Copenhagen not only offers travelers higher-end drink options, but it also provides a more relaxing atmosphere for fueling up before a flight.
The Joe & The Juice cafe in the Sydney airport is a gourmet food and beverage kiosk where consumers can grab green juices, coffee made from organic beans and made-to-order sandwiches. Like the brand's other cafes, the airport location combines nutritious offerings with stimulating surroundings to create a more inviting atmosphere than the standard coffee bar.
The new Joe & The Juice location demonstrates the growing demand for higher-end offerings in places such as airport terminals.