Magnum Ice Cream is known for being one of the more luxurious dessert brands on the market, and its new Dipping Bar in New York City takes that concept to a new level.
The pop-up store is based in SoHo and its design was inspired by the location's surroundings. The dessert pop-up store features high ceilings, jewel-encrusted decor and predominantly white and brown colors with soft golden lighting to follow the brand's traditional color scheme. The Dipping Bar is in the center of the store and offers a variety of options – with visitors picking their ice cream flavors, chocolate dips, and toppings that are sweet, savory or spicy.
The Magnum Dipping Bar provides a memorable personalized experience for visitors, making consumers more likely to purchase from the brand in the future.