Magnum Has Released New Mini Ice Cream Treats for Vegan Consumers
Colin Smith — January 11, 2022 — Lifestyle
References: magnumicecream & vegnews
Magnum has unveiled several new vegan ice cream products, including 'Magnum Mini Almond,' 'Magnum Mini Classic,' and 'Magnum Hazelnut Crunch.' The hazelnut flavor comes in full ice-cream bar sizes, while the almond and classic flavors are miniature bars. The full-size bars are sold in packages of 1, 3, or 4, while the minibars are sold in packages of 6.
Magnum Hazelnut Crunch is made with hazelnut ice cream mixed with salted caramel and topped with hazelnuts and a crunchy coat of dairy-free chocolate. The almond flavor is made with regular dairy-free vanilla ice cream, is topped with almonds, and features the same dairy-free chocolate. The way Magnum creates its dairy-free chocolates is through the combination of cocoa beans and a mix of coconut oil and pea protein, which creates a vegan substitution for the creaminess milk.
Image Credit: Magnum
Magnum Hazelnut Crunch is made with hazelnut ice cream mixed with salted caramel and topped with hazelnuts and a crunchy coat of dairy-free chocolate. The almond flavor is made with regular dairy-free vanilla ice cream, is topped with almonds, and features the same dairy-free chocolate. The way Magnum creates its dairy-free chocolates is through the combination of cocoa beans and a mix of coconut oil and pea protein, which creates a vegan substitution for the creaminess milk.
Image Credit: Magnum
Trend Themes
1. Vegan Ice Cream - The trend towards vegan ice cream provides companies an opportunity to disrupt the traditional dairy ice cream market and cater to the increasing demand for plant-based options.
2. Miniature Treats - The trend of offering miniature versions of popular products allows for increased accessibility and convenience, and presents an opportunity for companies to expand their product lines and reach new consumers.
3. Dairy-free Chocolate - The trend of using alternative ingredients to create dairy-free chocolates presents an opportunity for companies to cater to vegan and lactose-intolerant consumers, while also creating a unique selling point for their products.
Industry Implications
1. Ice Cream - The ice cream industry can explore the trend towards vegan ice cream and create more dairy-free options to cater to changing consumer preferences.
2. Snacks - The trend towards miniature treats presents an opportunity for the snacks industry to develop new products that are more convenient and accessible for consumers, especially those with busy lifestyles.
3. Chocolates - The trend of using alternative ingredients in chocolates presents an opportunity for the chocolates industry to cater to the growing demand for dairy-free and vegan options, while also providing a unique selling point for their products.
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