Magnum Ice Cream and Nails.INC collaborated on an indulgent nail polish line inspired by the new Magnum ice cream Duet Bars. The richly colored and decadently chocolate-scented nail polishes introduce six varieties for beauty lovers.
The new ice cream Duet Bars are the first of their kind to be dipped in two different types of chocolate and the layering inspired the nail polish products, which can be found in three sets of polish pairs. There are decadent shade pairings to choose from, such as the Almond Duet (Glazed Almond and Double Chocolate,) the Chocolate Duet (Raspberry Swirl and White Chocolate) and the Cookie Duet (Crunchy Cookie and Classic Chocolate.)
The premium ice cream brand collaborated with celebrity nail artist Mei Kawajiri to celebrate imagination and self-expression through nail art and ice cream.
Key Themes Behind This Trend
- Food-inspired Beauty Products
- There is an opportunity for other food brands to collaborate with beauty companies and expand their reach to new audiences.
- Multi-sensory Experiences
- Brands can offer more immersive experiences by incorporating scents into products to enhance the user's experience.
- Collaborations with Artists
- More brands can partner with artists to create unique products that appeal to consumers and promote self-expression.
Where This Applies
- Food and Beverage
- Food and beverage companies can expand their reach to new audiences by collaborating with beauty companies to create food-inspired beauty products.
- Beauty and Cosmetics
- Beauty companies can offer more immersive experiences by incorporating scents into products and partnering with artists to create unique products that promote self-expression.
- Art and Design
- Artists can collaborate with brands to create unique products that appeal to consumers and promote self-expression, leading to a wider range of opportunities for artists in various industries.
