'initial' Paired Its Runway Show with an Artful Experience for Guests

 - Oct 28, 2017
References: initialfashion & instagram
The Spring/Summer 2018 collection that Hong Kong brand 'initial' sent down the runway at Shanghai Fashion Week featured models with artfully marbeled hands. Backstage, guests were able to take part in dipping their own hands to temporarily turn their own bodies into walking pieces of art with Dirty Workers Studio. As well as making for a highly photogenic end result, the process itself became a focal point for photos at the initial fashion event. In local channels on WeChat, the event quickly became a popular topic that others couldn't help but marvel at.

The theme of the fashion event was 'The Orient Express' and it celebrated everything blue. Fittingly, the brand's newest collection heavily features denim and indigo.