Crumbl is giving fans some tasty new drink options to pair with its iconic cookies with the launch of Soda Community Creations.
Soda Community Creations is described as a new in-app feature that allows Crumbl customers to create and share their own custom Dirty Soda combinations with one another. Each time another guest orders a drink a customer has created, that customer will earn Crumbs through the company's rewards program.
The new Soda Community Creations feature will roll out during Crumbl's Soda Week, which runs from August 3rd through August 8th and includes a limited-time soda-themed treat menu. Additionally, Crumbl is also rolling out Dirty Sodas at participating locations, so customers can start experimenting with more than 40 ready-to-drink and customizable options across the brand's drink category, which includes Sodas, Coolers, and Chargers.
Image Credit: Crumbl
Why This Trend Is Growing
- Community-created Beverages
- User-generated drink recipes turn customers into tastemakers while giving brands a scalable source of menu experimentation and social engagement.
- Rewarded Co-creation
- Loyalty incentives tied to customer-created products create new pathways for participation, repeat purchases, and creator-style recognition within retail apps.
- Limited-time Flavor Events
- Seasonal beverage launches and themed menu weeks provide a flexible format for testing demand, building urgency, and expanding beyond core product categories.
Industries Being Reshaped
- Quick-service Restaurants
- Customizable drinks and app-based ordering features are reshaping fast-casual menus into more interactive, data-rich customer experiences.
- Food and Beverage
- Dirty sodas highlight the growing appetite for playful, highly personalized refreshment formats that blend indulgence, novelty, and everyday accessibility.
- Loyalty Technology
- Rewards platforms are evolving from transaction trackers into engagement engines that support content sharing, product discovery, and community-driven commerce.
