The Dunkin' Dirty Soda is a new addition to the brand's menu for the summer that's crafted with the signature drink recipe as its inspiration, but with a decidedly cafe-themed twist.
The drink pairs the brand's coffee milk with Pepsi to achieve a creamy yet earthy cola flavor before being finished with Sweet Cold Foam. These ingredients combine to deliver a burst of creamy coffee-inspired flavor, which is enhanced with the classic sweetness of Pepsi and is expected to be a hit amongst a wide range of consumers. It could gain traction amongst those who are looking for an alternative to coffee-based drinks.
The Dunkin' Dirty Soda has been reported to have a finish that will call to mind the brand's Dunkalatte to give it a new yet familiar flavor.
Image Credit: Dunkin’
What Makes This Trend Stand Out
- Coffee-infused Sodas
- A growing consumer appetite for beverages that blend coffee flavors with carbonated soft drinks is creating room for novel flavor profiles that blur the lines between energy, caffeine and soda categories.
- Sweet Cold Foam Toppings
- Cold, sweetened foams applied as finishing layers are elevating texture-focused consumption experiences and redefining how indulgence and mouthfeel are marketed in ready-to-drink formats.
- Cafe-style Fast-food Collaborations
- Fast-food chains incorporating cafe-inspired preparations and signature coffee elements into limited-time offerings are reshaping expectations for premium, cross-category menu items at scale.
Sectors Adopting This
- Quick-service Restaurants
- Menu experimentation with hybrid beverages provides opportunities for QSRs to differentiate through seasonal, socially shareable products that attract both coffee and soda drinkers.
- Beverage Manufacturers
- Soda and coffee producers exploring co-formulated drinks and pre-mixed RTD formats are positioned to disrupt distribution channels and capture crossover consumption occasions.
- Dairy and Non-dairy Ingredient Suppliers
- Suppliers of milk, creamer and texturizing agents stand to influence product innovation by developing stable, shelf-ready foams and creamy bases compatible with carbonated and caffeinated systems.
