Freddy's Frozen Custard & Steakburgers announced a new Freddy's Bevies lineup, featuring five Custard Cream Soda flavors, each topped with the fast-casual franchise's signature vanilla custard cream. These premium drinks tap into the demand for bubbly, creamy beverages, as seen with Golden Hour Orange Custard Cream Soda, prepared with Starry, blended with candied orange, or Coco Loco Custard Cream Soda, which combines Dr Pepper with the tropical taste of coconut. Other colorful, fruity menu options in the lineup include Blue Rizzberry Custard Cream Soda and Mango Magic Custard Cream Soda.
"Our Guests are increasingly seeking more elevated drink options," said Rick Petralia, Sr. Director of Menu Strategy & Innovation at Freddy's. "Our Custard Cream Sodas offer a richer and creamier take on the dirty soda trend."
What Makes This Trend Stand Out
- Cream-topped Sodas
- Custard-topped carbonated drinks signal a premium beverage format where familiar fountain sodas become richer, dessert-like products with higher perceived value.
- Dirty Soda Mainstreaming
- As regional dirty soda culture enters national fast-casual menus, customizable creamy refreshers become a scalable platform for limited-time flavors and social media visibility.
- Dessert Beverage Hybrids
- Blending frozen custard cues with fruity and tropical soda profiles reflects growing whitespace between indulgent desserts, snacks and refreshment occasions.
Sectors Adopting This
- Fast-casual Dining
- Restaurant franchises gain differentiation through proprietary beverage lineups that extend brand signatures beyond core food items and increase add-on purchase potential.
- Beverage Innovation
- Flavor-forward carbonated drinks with creamy toppings illustrate how legacy soda bases can be repositioned as premium, multi-sensory menu experiences.
- Frozen Dessert Retail
- Custard and ice cream operators benefit from beverage formats that translate signature creamy textures into portable, year-round products beyond traditional cones and cups.
