What is the trend of protein-infused carbonation?

A fusion of high-protein formulations with carbonated bases creates shelf-stable and ready-to-mix beverages that redefine functional refreshment.

What is the trend of customizable beverage mixology?

This trend elevates consumer-driven combinations and modular add-ins, enabling personalized flavor, texture, and nutritional profiles in single-serve and at-home formats.

What is the trend of health-conscious indulgent drinks?

Consumers are seeking low-sugar, high-protein options that replicate dessert-like mouthfeel and flavor without traditional calorie and sugar loads.

What are the implications for the beverage manufacturing industry?

Emerging production techniques and ingredient synergies support novel SKUs that combine dairy-free proteins, carbonation, and stable emulsions for mass distribution.

What are the implications for the fitness and supplement retail industry?

Shelf space and private-label opportunities could expand to include hybrid protein refreshers that bridge workout nutrition and mainstream beverage appeal.

What are the implications for the foodservice and quick-serve restaurants industry?

Menu innovation potential exists for signature mixed beverages and modular counters that deliver customizable protein-forward soda shakes to on-premise customers.

Protein Dirty Sodas : pepsi and propud

Protein Dirty Sodas

Pepsi and ProPud Teamed Up to Inspire Protein Soda Shake Combos

Laura McQuarrie — May 21, 2026 — Lifestyle

References: instagram & instagram

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Merging the viral dirty soda craze with the protein-everywhere moment, Pepsi and ProPud teamed up to create a fizzy, creamy, low-sugar, high-protein drink. Described as a "playful collision of texture, taste, and protein," this do-it-yourself protein dirty soda is created by combining a no-sugar can of Pepsi Max with ProPud's lactose-free, no-added-sugar milkshake for a deliciously different way to get a dose of protein.

Customization is a big part of why people love dirty sodas so much, and the Protein Soda Shake collaboration between Pepsi and ProPud invites people to try creative combos like classic Pepsi Max + Vanilla Ice Cream, or Pepsi Max Lime + Strawberry N' Cream for a fruity, zesty pairing.

Trend Themes

Protein-infused Carbonation — A fusion of high-protein formulations with carbonated bases creates shelf-stable and ready-to-mix beverages that redefine functional refreshment.
Customizable Beverage Mixology — This trend elevates consumer-driven combinations and modular add-ins, enabling personalized flavor, texture, and nutritional profiles in single-serve and at-home formats.
Health-conscious Indulgent Drinks — Consumers are seeking low-sugar, high-protein options that replicate dessert-like mouthfeel and flavor without traditional calorie and sugar loads.

Industry Implications

Beverage Manufacturing — Emerging production techniques and ingredient synergies support novel SKUs that combine dairy-free proteins, carbonation, and stable emulsions for mass distribution.
Fitness and Supplement Retail — Shelf space and private-label opportunities could expand to include hybrid protein refreshers that bridge workout nutrition and mainstream beverage appeal.
Foodservice and Quick-serve Restaurants — Menu innovation potential exists for signature mixed beverages and modular counters that deliver customizable protein-forward soda shakes to on-premise customers.

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