Refreshing, creamy, fizzy dirty sodas have a devoted following, and PJ’s Coffee Summer Craft Sodas offer a new way for guests to cool off as temperatures rise this season.
This new craft soda drink menu is colorful, fun and served with candy toppings to deliver multisensory refreshment, entice dirty soda lovers and expose fans of bubbly beverages to a new experience. There's Peach Strawberry Craft Soda, which matches its titular fruits with smooth cream and strawberry crumbles, and tangy Blue Raspberry Craft Soda with a blue raspberry and pure cane syrup mix, plus a signature cream float and a gummy gator. And fans of tropical tastes can appreciate the Coconut Banana Craft Soda, which builds on a sparkling water base with fruity flavors, a silky cream layer and a gummy cherry.
Why This Trend Is Growing
- Creamy Craft Sodas
- Layered cream, fruit syrups, and carbonation are reshaping fountain beverages into dessert-like refreshment formats with premium menu potential.
- Candy-topped Drinks
- Edible garnishes such as gummies and crumbles add visual appeal and texture, creating social-ready beverages that blur the line between snack and drink.
- Personality-driven Refreshment
- Bright colors, playful flavor names, and customizable profiles position cold beverages as expressive lifestyle products for younger consumers.
Industries Being Reshaped
- Quick-service Restaurants
- Seasonal specialty sodas provide low-complexity menu extensions that can lift beverage margins and encourage repeat visits during warm-weather periods.
- Specialty Coffee
- Coffee chains are expanding beyond caffeinated staples with fizzy, creamy alternatives that broaden daypart relevance and attract non-coffee drinkers.
- Confectionery
- Candy inclusions in beverages create cross-category collaboration potential where sweets become functional toppings, flavor cues, and brand differentiators.
