Dirty sodas have moved from cult-favorite chains to home kitchens, and Mixly Beverage Co. is fueling the craze with all-new Mixly Dirty Soda Syrups that make it easy to mix, match, and customize every sip to personal taste. There's a trio of flavors in the Mixly Dirty Soda Syrup Bundle—Coconut Lime, Cherry Vanilla, and Mango Pineapple—each of which uses real fruit juice concentrates and extracts, and pure cane sugar to unlock limitless flavor combinations.
Mixly Beverage Co., previously Mixly Cocktail Co., recently announced its rebrand and is debuting a fresh identity, new products and an expanded product direction ahead of the 2026 Summer Fancy Food Show. "Consumers are no longer thinking about beverages in one lane," says Johnna Rossbach, founder and president of Mixly Beverage Co. "They want flavor that can move with them throughout the day, whether that means a dirty soda station after school, a mocktail for hosting, or a margarita at the end of the week. Mixly Beverage Co. is built for every mixable moment."
What's Driving This Trend
- Custom Soda Stations
- Home-based soda customization is creating space for modular syrup bundles, countertop presentation formats, and family-friendly beverage experiences that turn everyday soft drinks into personalized rituals.
- All-day Beverage Blurring
- The same flavor system now spans after-school treats, mocktails, and cocktails, signaling potential for products that move fluidly across dayparts, occasions, and alcohol preferences.
- Premium Dirty Sodas
- Real fruit concentrates, extracts, and cane sugar are elevating dirty sodas beyond novelty status, opening room for higher-margin, craft-positioned alternatives to conventional soda add-ins.
Who This Affects Most
- Nonalcoholic Beverages
- Consumer interest in playful, customizable drinks is expanding the nonalcoholic category with premium syrups that deliver indulgence, experimentation, and social appeal without requiring alcohol.
- Specialty Food
- Flavor-forward syrup bundles align with specialty retail demand for small-batch, ingredient-conscious products that transform pantry staples into experience-driven purchases.
- Home Entertaining
- Mixable beverage formats are reshaping hosting with easy, interactive drink stations that support guests with varied tastes, ages, and drinking preferences.
