Perrier-Jouët Created a Fantastical, High-Tech Garden Installation

 - Oct 31, 2017
References: perrier-jouet & campaignlive
To introduce its newest cuvée Blanc de Blancs NV, champagne brand Perrier-Jouët launched an interactive, high-tech garden installation at The Refuge in Manchester that is powered by augmented reality.

The limited-time installation makes it possible for guests to bring grasses, herbs, flowers and plants to life in even more vivid detail through the screen of a mobile device. With augmented reality, the garden features an animated breeze, as well as hummingbirds, butterflies and dragonflies that can be seen by downloading the accompanying app and scanning the Perrier-Jouët Blanc de Blancs box or designated on-site markers.

The enchanting fall Perrier-Jouët installation offers a blend of both the real and the fantastical, as well as a creative look at the intersection of nature and urban life, in addition to art and technology.