To introduce its newest cuvée Blanc de Blancs NV, champagne brand Perrier-Jouët launched an interactive, high-tech garden installation at The Refuge in Manchester that is powered by augmented reality.
The limited-time installation makes it possible for guests to bring grasses, herbs, flowers and plants to life in even more vivid detail through the screen of a mobile device. With augmented reality, the garden features an animated breeze, as well as hummingbirds, butterflies and dragonflies that can be seen by downloading the accompanying app and scanning the Perrier-Jouët Blanc de Blancs box or designated on-site markers.
The enchanting fall Perrier-Jouët installation offers a blend of both the real and the fantastical, as well as a creative look at the intersection of nature and urban life, in addition to art and technology.
What's Driving This Trend
- Augmented Reality Gardens
- Using augmented reality technology to bring gardens to life, creating immersive and interactive experiences.
- High-tech Installations
- Creating fantastical and interactive installations using cutting-edge technology.
- Blending Nature and Technology
- Exploring the intersection between nature and urban life through the use of technology.
Who This Affects Most
- Champagne
- Exploring the use of augmented reality in the champagne industry to enhance brand experiences.
- Hospitality
- Implementing high-tech installations in hotels and resorts to create unique and engaging guest experiences.
- Art and Design
- Integrating technology with art and design to create immersive and interactive installations.
