The soda company is thinking outside of the box with the release of Pepsi's 'Let's get together' -- "the first-ever multi-screen mobile ad.”
The ad, which is part of Pepsi's four year series celebrating Ramadan, consists of three videos, each depicting a different frame from the same story. When you gather two other individuals together, the three frames can play in unison with each other, allowing the story to be fully understood.
The ad is narrated by Sameer Ghanem, a famous Egyptian actor and tells the story of three friends who are distracted by their phones but ultimately discover the importance of spending quality time together, distraction-free. The ad cleverly uses Pepsi's theme of "togetherness" to compel its audience both by words and physical action to consider the adverse role technology plays in our lives.