To give consumers the chance to try some of its products in an highly interactive environment, Google set up a series of 'Curiosity Rooms' at the Old Selfridges Hotel.
In one room, attendees were able to enter a zoo of all-pink animals and take a quiz on a tablet to discover their perfect spirit animal. Their result could then be printed onto a patch and taken home. In a different room, attendees were able to test their smell memory and attempt to name popular scents. Yet another space made it possible for event attendees to capture GIFs with silver balloons.
Within these multiple Curiosity Rooms, Google showed off various products like the Google Home, Google VR headsets, the Google Pixel smartphone and even the Pixel Buds, which offer high-quality audio and real-time translation.