What is the trend of asmr marketing?

Using ASMR to market products and services, providing a unique and personalized sensory experience to customers.

What is the trend of relaxation marketing?

Using relaxation techniques, imagery, and soothing sounds to create a relaxing and calming experience for customers, particularly in traditionally stressful contexts such as back-to-school shopping.

What is the trend of experiential ads?

Creating immersive and interactive ads that provide a unique and memorable experience for customers, which can be shared and amplified through social media.

What are the implications for the retail industry?

Providing a unique and personalized sensory experience to customers through ASMR and relaxation marketing techniques, enhancing the shopping experience and brand loyalty.

What are the implications for the consumer goods industry?

Exploring ASMR and relaxation marketing techniques to create a unique and memorable brand experience that sets their products apart.

What are the implications for the media and advertising industry?

Developing experiential ads that provide a unique and memorable experience for customers, which can drive engagement and enhance brand awareness.

Relaxing Back-to-School Commercials : oddly ikea

Relaxing Back-to-School Commercials

This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video

Laura McQuarrie — August 11, 2017 — Pop Culture

References: ikea

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Although the majority of back-to-school ads are designed to get students hyped up and excited about returning to class in the fall, the 'Oddly IKEA: IKEA ASMR' video takes a completely different approach.

There is a large community on YouTube that is dedicated to sharing videos that inspire ASMR (an Autonomous Sensory Meridian Response) in the viewer. This response is best described as a "tingling sensation on the skin" that may be triggered by whispered voices, soothing sounds and relaxing imagery. In this 25-minute commercial, a selection of dorm room essentials are described in detail, all the while being touched and tapped to inspire a sense of relaxation and calm.

Like IKEA, a few other brands like Norrlands Guld Ljus have tapped into ASMR for marketing purposes.

Trend Themes

ASMR Marketing — Using ASMR to market products and services, providing a unique and personalized sensory experience to customers.
Relaxation Marketing — Using relaxation techniques, imagery, and soothing sounds to create a relaxing and calming experience for customers, particularly in traditionally stressful contexts such as back-to-school shopping.
Experiential Ads — Creating immersive and interactive ads that provide a unique and memorable experience for customers, which can be shared and amplified through social media.

Industry Implications

Retail — Providing a unique and personalized sensory experience to customers through ASMR and relaxation marketing techniques, enhancing the shopping experience and brand loyalty.
Consumer Goods — Exploring ASMR and relaxation marketing techniques to create a unique and memorable brand experience that sets their products apart.
Media and Advertising — Developing experiential ads that provide a unique and memorable experience for customers, which can drive engagement and enhance brand awareness.

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