Based on the results of a new study that revealed Brits desire a break this Easter, especially after feeling stressed and worn out over the past few months, Maltesers created the Maltesers Meditations series. These zen-style baking videos help to calm the mind and soothe the senses with relaxing audio and visual content.
Narrated by Angela Rippon, the series shares the deliciousness of cake and chocolate with six bite-sized baking videos for Easter enjoyment and beyond. On the Maltesers YouTube page, fans will find videos for 'Whisking Your Worries Away,' as well as 'Relaxing Rising Cakes,' and 'Gratifying Grating.' With the rise in popularity of ASMR and soothing sensory content, these meditative baking videos recognize that Brits are set to consume even more chocolate than usual this Easter holiday in the UK.
What Makes This Trend Stand Out
- Sensory Content
- The rise of ASMR and soothing sensory content presents an opportunity for brands to use calming audio and visual experiences to promote their products.
- Meditative Cooking/baking
- The popularity of meditative cooking and baking content shows that consumers are seeking stress-relief and meditative experiences through food-related activities.
- Holiday-themed Videos and Content
- As seen in the Maltesers Meditation Series, creating holiday-themed videos and content can help brands to connect with consumers during special occasions and events.
Sectors Adopting This
- Food and Beverage
- Brands in the food and beverage industry can capitalize on the trend of meditative cooking and baking by creating soothing and calming content that features their products.
- Media and Entertainment
- Companies in the media and entertainment industry can produce holiday-themed videos and content that offer calming and meditative experiences for consumers.
- Wellness and Self-care
- The rise of sensory content and meditative activities shows that there is an opportunity for brands in the wellness and self-care industry to promote their products through calming and relaxing experiences.
