SHOPTHAT is a new mobile service that is making it easier for social media users to search for products pictured through various social channels.
The service relies on influencers with a high follow count to work in collaboration with the app. Every time a user likes a post with a SHOPTHAT icon, the products from that post will be collected into a separate folder, which the user can reference throughout the day. If the user wishes to make a purchase, they can do so seamlessly, without opening an additional app or paying hidden fees.
On the other side, influencers will be paid every time a post leads to a sale, creating incentive for product promotion and content creation, while cutting out the "sponsored-content middleman."
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