SHOPTHAT is a new mobile service that is making it easier for social media users to search for products pictured through various social channels.
The service relies on influencers with a high follow count to work in collaboration with the app. Every time a user likes a post with a SHOPTHAT icon, the products from that post will be collected into a separate folder, which the user can reference throughout the day. If the user wishes to make a purchase, they can do so seamlessly, without opening an additional app or paying hidden fees.
On the other side, influencers will be paid every time a post leads to a sale, creating incentive for product promotion and content creation, while cutting out the "sponsored-content middleman."
Key Themes Behind This Trend
- Social Media-based Purchasing
- Companies can explore developing their own social media-centric purchasing platforms, leveraging influencers to boost sales and increase ROI.
- Influencer Marketing
- Brands can benefit from the rise of influencer marketing, collaborating with influencers to cultivate brand image and generate sales.
- Seamless User Experience
- Businesses can innovate by developing new ways to make the purchasing experience more seamless and convenient for consumers, as exemplified by SHOPTHAT.
Where This Applies
- E-commerce
- The e-commerce industry can explore partnerships with prominent social media influencers, capitalizing on their large followings to promote their products and boost sales.
- Social Media Marketing
- Companies that specialize in social media marketing can expand their services to include influencer collaboration and social commerce, providing a more comprehensive solution for brands and businesses.
- Mobile Technology
- Developers can work on creating more user-friendly and seamless mobile technology solutions for purchasing, allowing users to purchase products on-the-go with ease, as seen in SHOPTHAT.
