Immersive livestream shopping platform and influencer marketplace buywith is making the experience of shopping more social with its newly announced Next Gen Co-Browsing patent. As detailed by the brand in a press release, this patent will allow "brands and retailers to have customers shop together directly on the e-commerce website, through hosted One-to-Many or One-to-One Live events, while automatically adjusting the browsing experience per each unique customer."
This innovative social shopping experience means that live shopping events hosted by an influencer or brand representative will allow fans to show up from around the world and experience the website in their own language. Additionally,their experience will be a unique one based on their relationship with the brand, and the device they're using to access the content.
Key Themes Behind This Trend
- Immersive Livestream Shopping
- The Next Gen Co-Browsing patent allows customers to shop together in immersive livestream shopping events, creating a more social shopping experience.
- Influencer Marketplace
- The buywith platform connects influencers with fans from around the world, enabling them to participate in live shopping events and interact with their favorite influencers.
- Personalized Browsing Experience
- Through the Next Gen Co-Browsing patent, brands and retailers can offer personalized browsing experiences to customers based on their unique relationship with the brand and the device they're using.
Where This Applies
- E-commerce
- The Next Gen Co-Browsing patent disrupts the e-commerce industry by transforming the traditional online shopping experience into an immersive and social event.
- Live Event Streaming
- The immersive livestream shopping feature creates disruptive innovation opportunities in the live event streaming industry by integrating shopping experiences with live events hosted by influencers.
- Influencer Marketing
- buywith's influencer marketplace disrupts the influencer marketing industry by offering a platform where fans can directly interact with influencers and make purchases during live shopping events.
