Eat KFC and Play Video Games with This To-Go Chicken Box Controller
Ellen Smith — July 31, 2017 — Tech
KFC is no stranger to bizarre branded gadgets, but this to-go chicken box controller takes experimental marketing to an entirely new level.
In its latest stunt, KFC launched a takeout container that doubles as a blue tooth controller. Partnering with Mountain Dew, the 'Gamer's Box 2.0' comes equipped with a mount for diners to place their sugary drink. When folded properly, the drink holder doubles as an adjustable phone mount. Users can fasten their phones to the mount, and use the controllers on either side to play a variety of video games the device is compatible with.
The quirky product is essentially KFC's iteration of mobile controller designs, however the branding and dual functionality of the to-go chicken box controller makes it a unique marketing tactic that would appeal to a wide demographic of fast food and video game lovers.
In its latest stunt, KFC launched a takeout container that doubles as a blue tooth controller. Partnering with Mountain Dew, the 'Gamer's Box 2.0' comes equipped with a mount for diners to place their sugary drink. When folded properly, the drink holder doubles as an adjustable phone mount. Users can fasten their phones to the mount, and use the controllers on either side to play a variety of video games the device is compatible with.
The quirky product is essentially KFC's iteration of mobile controller designs, however the branding and dual functionality of the to-go chicken box controller makes it a unique marketing tactic that would appeal to a wide demographic of fast food and video game lovers.
Trend Themes
1. Branded To-go Box Controllers - Innovations in creating dual-purpose containers could expand marketing reach in various industries.
2. Mobile Game Controllers - Mobile gaming innovations designed as functional tools present creative marketing opportunities.
3. Food and Beverage Packaging Innovations - Dual-purpose food and beverage containers present a marketing opportunity few have yet to tap into.
Industry Implications
1. Fast Food Industry - Fast food brands can attract younger consumers and gamers by offering unique marketing products like KFC's Gamer's Box 2.0.
2. Video Game Industry - Mobile gaming companies can collaborate with fast food chains for dual marketing efforts using functional tools such as the Gamer's Box 2.0.
3. Packaging Industry - Packaging companies can explore innovations in dual-purpose packaging to appeal to a wide range of industries, including food and beverage and gaming.
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