KFC is no stranger to bizarre branded gadgets, but this to-go chicken box controller takes experimental marketing to an entirely new level.
In its latest stunt, KFC launched a takeout container that doubles as a blue tooth controller. Partnering with Mountain Dew, the 'Gamer's Box 2.0' comes equipped with a mount for diners to place their sugary drink. When folded properly, the drink holder doubles as an adjustable phone mount. Users can fasten their phones to the mount, and use the controllers on either side to play a variety of video games the device is compatible with.
The quirky product is essentially KFC's iteration of mobile controller designs, however the branding and dual functionality of the to-go chicken box controller makes it a unique marketing tactic that would appeal to a wide demographic of fast food and video game lovers.