Olivia Munn has held many titles — daily show host, comedian, voice actor, and movie star, to list a few — but the celebrity can now add another name to her resume: master jerky sommelier. The uncommon (or, more accurately, fictional) title comes as Munn adds her name to the list of celebrity equity owners behind's Chef's Cut, including former MLB slugger David Ortiz, NFL linebacker Von Miller, and pro golfer Kyle Reifers.
For Munn's part, the actress joins a campaign to amend jerky's reputation as a low brow snack. On National Jerky Day 2017, Chef's Cut and Munn partnered to turn a humble Los Angeles gas station into a steakhouse-inspired 'Gastro Station' that showed off the artisanal craft behind Chef's Cut Real Jerky dehydrated meat.
Munn also takes a turn in a promotional video showing off her new status as master jerky sommelier. In the promo, Munn goes back to her comedy roots with a tongue-in-cheek humblebrag about her jerky aficionado skills.
Why This Trend Is Growing
- Celebrity Equity Ownership
- Disruptive innovation opportunity: Explore partnerships with celebrities as equity owners to promote and elevate brand image.
- Artisanal Craft Snacks
- Disruptive innovation opportunity: Create and market premium, handcrafted snacks to tap into the growing demand for artisanal food products.
- Humorous Brand Promotion
- Disruptive innovation opportunity: Utilize comedy and humor in promotional campaigns to engage and entertain consumers.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Develop and market innovative food products to meet the changing tastes and preferences of consumers.
- Celebrity Endorsement
- Disruptive innovation opportunity: Capitalize on the influence and reach of celebrities to boost brand recognition and loyalty.
- Marketing and Advertising
- Disruptive innovation opportunity: Embrace unconventional and humorous approaches in advertising campaigns to stand out in a crowded marketplace.
