Audi's new ad initiative features altering billboards which change its content based on the time of day and weather.
This targeted advertising system offers contextualized information, that aims to cater toward the current needs and emotions of drivers. For example, a sunny day may prompt the advertisement to promote the brand's integrated predictive safety features, while stormy weather may run messages regarding Audi's all-wheel drive. This system is made possible through integrated sensors, which pick up on traffic and weather related occurrences. 211 of the altering advertisements are in circulation, currently functioning across nine different cities.
The billboards were created in a partnership between Audi, global advertising company BBH London and the production company 'Grand Visual.'