Waitrose's #ChristmasTogether Outdoor Ad is Accompanied with Falling Snow

 - Dec 9, 2017
References: youtu.be & campaignlive
To showcase its festive #ChristmasTogether advertisement this year, Waitrose set up a digital outdoor ad at Westfield shopping centres that is accompanied by artificial snow flurries every 30 minutes. The holiday campaign is set to run on the weekend leading up to Christmas at Westfield locations in the Shepherd’s Bush and Stratford districts of London.

In the #ChristmasTogether advertisement, a group of villages are snowed in at a local pub and come together to make the most of the situation by making a collaborative group meal.

Over the course of the last few years, some billboards have become increasingly theatrical, introducing living elements and interactive features that transform the act of simply viewing into an ad into an engaging, experiential event .