To wrap up the end of the year and help consumers look forward to the new one ahead, Spotify created a dynamic series of data-driven music billboards that call out specific user habits. The '2018 Goals' ads call out groups of users with messages like: "Take a page from the 3,445 people who streamed the ‘Boozy Brunch’ playlist on a Wednesday this year," as well as noting single users who put together standout undeniably unique playlists such as "Leftist Elitist Snowflake BBQ." Many of these data-driven ads touch on the current political climate and how Spotify users are using the platform to express their beliefs through music.
By adopting marketing tactics that directly engage individual consumers, brands have the potential to build new relationships, strengthen existing ones and repair ones with previous customers.
Data-Driven Music Billboards
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