Combining both political and promotional holiday campaigning, Cards Against Humanity Saves America is a unique initiative that aims to make Donald Trump's political agenda more difficult to achieve.
The special website for this campaign features a short brief that begins with "It's 2017, and the government is being run by a toilet. We have no choice: Cards against Humanity is going to save America." It features a mockumentary style video where the brand uses humor to explain its campaign – with its first initiative being that it purchased a large plot of land on the U.S.-Mexico border, and will prevent the government from being able to build a wall on that land. Those who sign up for the holiday promotion need only pay $15, and will receive an "illustrated map of the land, a certificate of our promise to fight the wall, some new cards, and a few other surprises."
The Cards Against Humanity Saves America also promised five more initiatives that it will employ to fight the negative aspects of Donald's political agenda.
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