IKEA Canada recently released a commercial titled Wonderful World, which was created to reveal the diversity within Canada, and to frame this as something to look up to.
Though Canada has its issues, it is still one of the most progressive countries in the world, and the Wonderful World ad is able to capture that. The ad features a young girl in a car observing the world around her, where she sees two teenage girls going to prom together, a young refugee who is playing with her brothers, a mother and son applying nail polish together and more.
The IKEA ad aims to embody the forward-thinking views that many Canadians strive to uphold, creating a personal and inspirational connection with viewers.
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