With so many meal delivery providers on the market, Uber Eats set itself apart with the launch of free deliveries on all vegan orders using the code VEGANDAY19. The new promotion is in celebration of World Vegan Day on November 1, 2019.
Toussaint Wattinne, General Manager of Uber Eats in the UK, said: “The consumer demand for meat-free, plant-based food continues to rise and veganism has become one of the biggest trends in the past year. At Uber Eats, we have a great selection of vegan restaurants on the platform so all vegan food lovers can celebrate World Vegan Month!” This promotion will likely increase Uber Eats' vegan and flexitarian customer demographic while also prompting more vegan restaurants to partner with the meal delivery brand.
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What's Driving This Trend
- Increasing Demand for Vegan Food
- This trend presents an opportunity for food delivery providers to offer more vegan options and cater to the growing number of vegan and flexitarian customers.
- Promoting Plant-based Lifestyle
- This trend opens up opportunities for businesses to promote plant-based living and encourage more people to adopt veganism.
- Celebrating World Vegan Day
- This trend creates an opportunity for businesses to offer special promotions and events to celebrate World Vegan Day and attract customers interested in vegan options.
Who This Affects Most
- Food Delivery Services
- This industry can leverage the increasing demand for vegan food by partnering with vegan restaurants and offering free delivery promotions on vegan orders.
- Vegan Restaurants
- This industry can take advantage of the promotion by partnering with Uber Eats and attracting more customers who are looking for vegan meal options.
- Plant-based Food Brands
- This industry can seize the opportunity to promote their products and partner with food delivery services to reach a wider audience of vegan and flexitarian customers.
