'Real Life Food' is a cleverly named meal subscription service that offers busy consumers with prepped food curated by chefs to be gourmet and sophisticated, while simultaneously eliminating the cooking time and clean-up. The meals are made fresh with real ingredients and pre-prepped so that all consumers have to do is warm the dish up. The use of wholesome ingredients, quality cooking and convenient packaging styles allow eaters to enjoy healthy meals without the need to set aside time to cook. This is ideal for a variety of consumers, from single dwellers to families.
The 'Real Life Food' products offer two different prep styles with one called 'Heat' and the other 'Eat.' The 'Heat' line allows consumers a bit more of a hands-on experience with the foods nearly fully cooked in bags that consumers simply safely boil to heat. The 'Eat' version is packaged to eat directly from the wrapping for on-the-go use.
What's Driving This Trend
- Chef-curated Meal Services
- Meal subscription services curated by chefs offer gourmet and convenient meals to busy consumers.
- Pre-prepped Foods
- Pre-prepped meals save consumers time and effort by providing ready-to-eat or easy heating options.
- Wholesome Ingredients
- The use of fresh, real ingredients in meal services caters to health-conscious consumers.
Who This Affects Most
- Meal Subscription Services
- The meal subscription industry can capitalize on chef-curated offerings to attract busy consumers seeking convenient and high-quality meals.
- Food Delivery
- Food delivery companies can partner with pre-prepped meal services to expand their offerings and cater to time-constrained customers.
- Packaging and Convenience
- The packaging industry can innovate in providing convenient and eco-friendly solutions for pre-prepped and on-the-go meals.
