Home Chef and Life Time have announced a new partnership to offer consumers access to a range of lifestyle-conscious meals to enjoy at home. The meal kits from The Kroger Co.-owned meal solutions subsidiary are available to Life Time members online thanks to the new multiyear partnership and will make it easier for them to get hearty meals into their diet. Made with fresh ingredients, the various meals are formulated with lifestyle requirements in mind to keep carbs, calories and more in focus.
VP of Life Time's LifeCafe Michael Jay spoke on the new Home Chef and Life Time partnership saying, "We’re thrilled to bring Home Chef into our portfolio of food offerings, in addition to our nationwide LifeCafe fast-casual restaurants and grab-and-go items in our athletic country clubs, to make balanced eating easier for our members at home.”
Why This Trend Is Growing
- Lifestyle-conscious Meal Kits
- Home Chef and Life Time partnered to offer consumers access to lifestyle-conscious meals to enjoy at home.
- Online Meal Kit Subscription Services
- The partnership between Home Chef and Life Time will make it easier for consumers to access meal kits online and subscribe to these services.
- Customized Meal Kits
- The meal kits from Home Chef are formulated with lifestyle requirements in mind, presenting an opportunity for customization and personalization in the meal kit industry.
Industries Being Reshaped
- Meal Kit Delivery
- The partnership between Home Chef and Life Time represents an opportunity for the meal kit delivery industry to expand into the fitness and lifestyle market.
- Fitness Clubs and Gyms
- The partnership between Home Chef and Life Time presents an opportunity for fitness clubs and gyms to offer lifestyle-conscious meal options to their members as a value-add service.
- Grocery Retail
- The partnership between Home Chef and Life Time presents an opportunity for grocery retailers to tap into the meal kit industry and offer lifestyle-conscious meal solutions to their customers.
