Umi Kitchen is a meal delivery service similar to popular options like Blue Apron, however Umi Kitchen puts a twist on that business model. Rather than delivering raw ingredients and having the consumer cook the meals themselves, Umi Kitchen is geared toward those without any culinary acumen. The service delivers more than just the ingredients for meals; it makes sure that those meals are prepared in the personal kitchens of its platoon of cooks.
While Umi's cooks aren't necessarily professional chefs, the service has a thorough vetting process that ensures the people who home-cook its meals are up to the platform's food standards. These standards include taste, of course, but also things like nutrition and food safety, letting users remain confident in the quality of the meals they order.