Smartphones have become the norm for many consumers when it comes to mobile technology, but the Nokia 2720 has been shown off as a new device that calls to mind an old-school design. Designed by HMD Global, the device features a flip phone functionality that is devoid of touchscreens and large displays in favor of compact components that increase the overall portability of the unit.
The cellphone has a somewhat retro design, but is well-equipped with many modern functionalities including connectivity to Facebook, WhatsApp, Google Maps, YouTube and even Google Assistant. This could make the device applicable for consumers seeking a pared-down alternative to smartphones that doesn't leave them totally disconnected from services they've become reliant on.
The Nokia 2720 is also equipped with 4G connectivity and boasts a battery that's rated for 28 days in standby mode.
What's Driving This Trend
- Revived Flip Phones
- There is an opportunity to cater to consumers who want an alternative to smartphones that has modern functionalities but with a classic design.
- Compact Mobile Devices
- There is potential to develop devices that prioritize portability and ease-of-use over large displays and touchscreen functionalities.
- Pared-down Alternatives
- There is a market for simplified devices that offer basic features without the added bells and whistles of smartphones.
Who This Affects Most
- Mobile Devices
- The mobile device industry has an opportunity to cater to consumers who desire a device with modern functionalities but with a classic design.
- Consumer Electronics
- There is a potential for the consumer electronics industry to create compact mobile devices that prioritize ease-of-use and portability over large displays and touchscreen functionalities.
- Telecommunications
- The telecommunications industry can create pared-down alternatives to smartphones for consumers who desire basic features without the added bells and whistles.
