Apple has indicated that the Taptic Engine for its new iPhone models will be comprised of recycled rare earth metals. The Taptic Engine in the phones is what produces haptic feedback to the user. Apple has stated that it will initially take the materials from a third party supplier. However, in the future, Apple will work towards using robots to search for the necessary materials.
The Taptic Engine contains one-fourth of all of the rare earth metals used to produce the phone. So this move could have a substantial environmental impact. Consumers could value the way in which the phones are made, and it could sway a number of people to support the efforts that Apple has taken to create parts of the new iPhone using recycled materials.