Only those with access to a Samsung Galaxy device will be able to experience a new augmented reality feature in the Candy Crush Friends Saga called Hungry Yeti. To kick off the launch of the all-new Samsung Galaxy Note10 and Note10+, the owners of these devices are being given exclusive access to a mode that allows players to feed Yeti cookies and receive a daily gift that will help them with switching and matching candies in the main game. To activate the AR experience, players with a compatible device can open a virtual portal and see the game's Yeti character come to life before their eyes—and even see him dance by shaking the S Pen.
For the unveiling of this special mobile device feature, K-pop stars Lisa and Jisoo of BLACKPINK were invited to experience Hungry Yeti in augmented reality for themselves.
What Makes This Trend Stand Out
- Exclusive AR Games
- The trend of offering exclusive augmented reality games for specific devices provides a unique opportunity for brands to enhance user experiences and promote device exclusivity.
- Mobile Device Exclusivity
- The trend of creating exclusive features and content for specific mobile devices presents an opportunity for brands to drive device sales and increase customer loyalty.
- Celebrity-driven AR Experiences
- The trend of inviting celebrities to experience augmented reality features firsthand creates a unique and engaging marketing strategy for brands to generate buzz and reach a wider audience.
Sectors Adopting This
- Mobile Gaming
- The mobile gaming industry can capitalize on the trend of offering exclusive augmented reality games to provide immersive gaming experiences that drive user engagement and retention.
- Mobile Device Manufacturers
- Mobile device manufacturers have the opportunity to leverage the trend of mobile device exclusivity by creating unique features and content to differentiate their products and attract customers.
- Entertainment and Marketing
- The entertainment and marketing industries can leverage the trend of celebrity-driven augmented reality experiences to create captivating and highly shareable content that engages consumers and promotes their brand or products.
