The Nike Adapt Huarache sneaker is the newest model of the footwear style that aims to infuse the latest technology into the shoe and make it suitable for wearers of all kinds. The show features the brands signature FitAdapt lacing system that features a motor in the mid foot section in order to provide a contoured level of tautness for the wearer.
The sneaker can be controlled by the wearer via an accompanying iOS device including the iPhone, iPad, Apple Watch or HomePod to let wearers access the self-lacing functionality using only their voice through Siri.
The Nike Adapt Huarache sneaker will be available for purchase starting on September 13 at a price point of $350.
What's Driving This Trend
- Self-lacing Sneakers
- Disruptive innovation opportunity: Develop self-lacing technology for other shoe styles and brands.
- Smart Footwear
- Disruptive innovation opportunity: Create footwear with integrated technology that can be controlled via mobile devices.
- Voice-controlled Fashion
- Disruptive innovation opportunity: Integrate voice-controlled features into various fashion products beyond footwear.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Incorporate technology into footwear to enhance comfort and convenience.
- Technology
- Disruptive innovation opportunity: Develop wearable tech that seamlessly integrates with different consumer products.
- Fashion
- Disruptive innovation opportunity: Combine fashion with technology to create smart, interactive clothing and accessories.
