Using the Showroom app, shoppers are able to access fittings for the North Focals smart glasses, as well as make purchases. The app is able to take measurements, and it can offer Focals in both prescription and nonprescription models, the app allows consumers in the US and Canada to find a correct fit without needing to show up in person. Uses of the showroom app are able to find the correct fit using the apps AR features, which allow users to try different frames and colors.
Allowing consumers to try on the smart glasses at home adds larger degree of convenience. The app will also direct consumers on how to try on the glasses at home to make sure the fit is correct.
Image Credit: North
What's Driving This Trend
- AR Eyewear-fitting Apps
- AR eyewear-fitting apps are disrupting traditional eyewear fitting methods by allowing shoppers to try on smart glasses at home using AR technology.
- Virtual Try-on Technologies
- Virtual try-on technologies like North's Showroom app are revolutionizing the concept of fitting rooms and providing a seamless online shopping experience.
- Personalized, Contactless Shopping
- Personalized, contactless shopping experiences enabled through AR eyewear-fitting apps have never been more relevant and provide significant disruptive opportunities for brick and mortar retail.
Who This Affects Most
- Retail
- The retail industry can benefit greatly from AR eyewear-fitting apps by providing a personalized and convenient way for customers to shop for smart glasses.
- Smart Eyewear
- Smart eyewear brands like North can gain a competitive edge by incorporating AR eyewear-fitting apps, providing a seamless and engaging shopping experience for customers.
- Augmented Reality
- The use of AR technology in eyewear-fitting apps presents significant disruptive innovation opportunities for the augmented reality industry to expand into other areas of retail and e-commerce.
