A Fitbit premium subscription will be released that offers customized goals, as well as coaching and guidance. The new Fitbit premium subscription will be available in 17 different countries, starting in the fall. The premium service will be available for either $9.99 per month, or customers can purchase a year's service for $79.99.
Fitbit's previous service could help users continue to strive for the fitness goals on top of its existing hardware. The new service could also help Fitbit get more customers, as the company's hardware could complement the available coaching on the platform.
Fitbit previously launched coaching services in 2018, which was called Fitbit Coach. Fitbit Coach was available for a slightly lower price than the company's new premium subscription service.