Swedish furniture giant IKEA is renowned for being a leader in the industry and set itself apart with its augmented reality furniture app that now includes the 'Multi-Placement' feature. The app itself lets consumers virtually place pieces of its furniture inside different rooms of your home, but its new update will now let users place several pieces of IKEA furniture inside a room instead of just one.
The update also includes a 'Room Set' feature that offers an entire collection of furniture in an easy-to-use tab. Moreover, users can make use of the inspirational feed on the app titled 'For You Feed.' The new features are perfect for consumers who have recently moved or those seeking to redecorate a room with all new furniture.
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What's Driving This Trend
- Augmented Reality Furniture Apps
- Augmented reality furniture apps offer consumers a virtual try-before-you-buy experience.
- Multi-placement Feature
- The multi-placement feature of the IKEA AR app offers opportunities for strategic product placement and upselling.
- Room Set Feature
- The room set feature of the IKEA AR app provides a convenient and seamless shopping experience for consumers.
Who This Affects Most
- Furniture Retail
- Furniture retailers can utilize AR apps to improve the customer experience and increase sales.
- Interior Design
- Interior designers can use AR apps to showcase their designs and offer virtual consultations to clients.
- Home Improvement
- Home improvement companies can use AR apps to showcase their products and services and provide virtual renovation previews to customers.
