The Native Union CONE protected charging cable is a style-focused accessory from the brand that's designed in collaboration with Tom Dixon to offer avid smartphone users with a sleek way to stay connected.
The cable keeps the connector ends securely hidden within an aluminum cone that looks like a chic keychain when placed onto a knapsack or purse. The cap on the cone is outfitted with a magnifying glass for taking a closer look at text and can be unscrewed to reveal the charging components within for quickly powering up a device via an available USB port or outlet adapter.
The Native Union CONE protected charging cable features a cord crafted from steel that further enhances the style of the accessory, while also making it nearly indestructible.
Key Themes Behind This Trend
- Fashion-focused Tech Accessories
- Disruptive innovation opportunity: Collaborate with fashion designers to create stylish and functional tech accessories.
- Hidden Connector Designs
- Disruptive innovation opportunity: Develop charging cables with hidden connector ends for added portability and protection.
- Durable Steel Cords
- Disruptive innovation opportunity: Create charging cables made of durable materials to withstand heavy use and minimize replacements.
Where This Applies
- Fashion Accessories
- Disruptive innovation opportunity: Integrate technology into fashion accessories, such as keychains and purses.
- Electronic Accessories
- Disruptive innovation opportunity: Design charging cables that offer both style and convenience.
- Materials Manufacturing
- Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create stronger and longer-lasting charging cables.
