At the Apple Event 2019, Apple introduced its new iPhone 11, which is packed with new camera features and lenses, as well as a fun new way for people to take slow-motion selfies that Apple has already dubbed "Slofies." At its event, Apple shared its excitement for Slofies with a short ad it crafted to help people get a sense of the new way to use the iPhone 11's front-facing camera. The short clip shows a woman taking a slow-motion video of herself in front of a blowdryer, which creates frames that begin as sultry and then turn quite comical.
The next-gen iPhone also promises to change the way people take photos and videos with its wide camera shot settings, night mode and more.
Key Themes Behind This Trend
- Slofies
- The introduction of Slofies on the iPhone 11 opens up opportunities for innovative slow-motion selfie campaigns in marketing and social media.
- New Camera Features
- The new camera features on the iPhone 11 create possibilities for enhancing photography and videography experiences, leading to opportunities in the consumer electronics industry.
- Wide Camera Shot Settings
- The wide camera shot settings on the iPhone 11 offer potential for developing creative photo and video applications in the photography and filmmaking industries.
Where This Applies
- Marketing
- The introduction of Slofies on the iPhone 11 presents an avenue for businesses and advertisers to incorporate slow-motion selfie trends into their marketing strategies.
- Social Media
- Slofies on the iPhone 11 can influence the way users engage with and share content on social media platforms, impacting the social media industry.
- Consumer Electronics
- The new camera features on the iPhone 11 provide disruptive innovation opportunities in the consumer electronics industry to enhance the photography and videography experiences of consumers.
